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Malva Gems
Malva Gems is a small jewelry studio, based in Poland. They specialize in handcrafted pieces made from high-quality natural gemstones and sterling silver.
Categories
Visual identity
Art direction
We delivered
Naming, Brand identity elements, photos
Online and offline marketing materials
01
What we did
Our role was to develop an elegant but simple visual identity, that will appeal to the audience. The keywords: Natural(but not raw), feminine and classy (but not luxurious).
02
After some market research and discussing our ideas with the owner, we’ve decided on neutral, elegant colour palette, consisting of soft pastels and faded-out whites, contrasting with rose-gold accents and grey-blue elements. Next, we have created the logo. It combines two elements – a modern interpretation of Malva flower and cylinder – simplified shape of a gemstone. There are also some icons, representing different categories in the shop.
Alabaster
#efeae9
Light gray
#D8CFCF
Tea rose
#F5C8C1
Pastel beige
#D8B1A3
Gray blue
#8C8DA1
Yankees blue
#17253a
Gunmetal
#2a2a34
White
#ffffff
03
From beautiful stationery, through discount cards, packaging, thank you letters,to unique packaging and invoices – we have designed it all. Did we mention social media posts templates and product photoshoot? Yes, we did that too.
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Border3px is a digital studio specializing in design and development. We can help transform your business by creating new or modyfying existing identities, products and customer experiences.
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