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What we did

Our role was to develop an elegant but simple visual identity, that will appeal to the audience. The keywords: Natural(but not raw), feminine and classy (but not luxurious).


After some market research and discussing our ideas with the owner, we’ve decided on neutral, elegant colour palette, consisting of soft pastels and faded-out whites, contrasting with rose-gold accents and grey-blue elements. Next, we have created the logo. It combines two elements – a modern interpretation of Malva flower and cylinder – simplified shape of a gemstone. There are also some icons, representing different categories in the shop.

Light gray
Tea rose
Pastel beige
Gray blue
Yankees blue

From beautiful stationery, through discount cards, packaging, thank you letters,to unique packaging and invoices – we have designed it all. Did we mention social media posts templates and product photoshoot? Yes, we did that too.

Need something similar?

Border3px is a digital studio specializing in design and development. We can help transform your business by creating new or modyfying existing identities, products and customer experiences.

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