We’ve decided on the color palette that is at the same time classic and organic(but not unrefined). Deep, dark green paired with pastel beige, pistachio and light grey, complemented with gold accents. Since We’ve really wanted to avoid overused, polygon-shaped, literal representation of gemstones, we’ve looked for an inspiration in soft, ovoid shapes and linear patterns of art deco era. They are not only much more unique, but also seem to be more classic and elegant. The logomark is a subtle hint. It may be a precious gemstone enclosed on a necklace or a globe. In addition, this small set of icons was developed to represent the various ways minerals are being cut and polished.